Whitetails Unlimited President Jeff Schinkten has announced that Big Frig—known for producing high‑quality coolers, tumblers, and outdoor accessories—will continue as a WTU national sponsor. "Whatever the outdoor adventure, a dependable cooler is a must," said Schinkten. "Big Frig's commitment to building strong customer relationships and delivering top‑notch products at an affordable price makes them an excellent choice for hunters, anglers, campers, and anyone who enjoys the outdoors."

Big Frig was founded based on the need for a first-rate, affordable vacuum-sealed tumbler and rotomolded cooler. Big Frig products are designed with quality and features made for people who use coolers daily. Their products are tested to stand up in the toughest conditions and provide high performance in every environment imaginable. Headquartered in North Sioux City, South Dakota, the Big Frig website has complete information about products, programs, and custom options to fit any lifestyle.